Join us from 6-9pm for live music from John Paul Douglas & The Bitter Trades!

John Paul Douglas & The Bitter Trades focuses on original songwriting and storytelling, passionately influenced by the sound of the blues, rock ‘n roll, and classic country music.

Join us from 6-9pm for live music from John Shenk!

John’s love of music is profound, and he draws on influences such as Widespread Panic, Billy Strings, Warren Haynes, Jerry Garcia, Derek Trucks, and others.

Join us from 2-5pm for live music from Drew Dodson!

Skip the lines, skip the chaos, and spend your Black Friday the mountain way — good beer, good music, good food, and good company at The Alpine Goat Brewery.

We’ll be pouring Glühwein all weekend (warm mulled wine, Alpine-style!) and releasing our special batch Baltic Porter — rich, smooth, and perfect for cozy season.

Here’s what’s happening:
• Open 12PM–10PM
• Baltic Porter Special Release
• Glühwein + Wine all weekend
• 5K Fun Run (shake off the stuffing — details coming)
• Live Music: Starfire from 6PM–9PM
• Food Truck: Bayou Kitchen serving up warm, delicious eats

Whether you’re running the 5K, meeting up with visiting family, or looking for somewhere way more chill than the mall, we’ve got you covered.

Throw on a flannel, bring your people, and let’s kick off the holiday weekend together.

Join us from 6-9pm for live music from Starfire!

Starfire's music consists of 60s-90s & beyond rock, pop, & country classics.

Join us from 6-9pm for live music from Dr. How!

Dr. How is the culmination of 25 years of musical hilarity in the Shenandoah Valley. The band centers around the Howdyshell brothers, Chris and Mike, who have collectively penned dozens of songs and toured various incantations of “the band” all across Virginia for decades.

Join us from 2-5pm for live music from Eric Sites!

BRING THE FAMILY FOR THIS FUN CHRISTMAS PAINTING

LOOKING FOR SOMETHING FOR THE WHOLE FAMILY TO DO? THEN COME TO THE ALPINE GOAT AND ENJOY AN AFTERNOON PAINTING THIS ADORABLE SNOWMAN PAINTING.

We are ready to celebrate Christmas and want to spend the afternoon having fun with you!

We will assist you step by step in completing this cute painting on a 12x12 canvas. You may change it up and make it as kids or adults. Select your own background color as well as scarf and hat colors to make this painting unique.

All materials are provided so come ready for fun. Adults can sip on a beverage while enjoying family or time with friends.

🎄 Join us at the Alpine Goat Brewery Christmas Market on December 13th from 12-4pm for a delightful afternoon filled with local vendors showcasing their amazing handmade items. It's the perfect opportunity to check off your holiday shopping list while enjoying the festive atmosphere!

We'll have wine available, special beer releases, and food from Bayou Kitchen

Come shop your heart out and then stay to hear a live set from Matt Johnson: 5-8pm.

Vendors (stay tuned for more):

• Anvil and Light
• Black Raven Leathercraft
• Mom & Me Crafts
• Intrinsic Stained Glass
• Happy Valley Crafters
• D.R. Horton
• Renewal by Andersen

Vendor spots are still available. Register now through Eventbrite with a $50 refundable deposit. Bring your own tent, tables, and chairs, and let’s make this the best holiday market yet. We can't wait to see your holiday items shining bright!

Join us for a night of laughter and good vibes as Encore Comedy brings a lineup of hilarious stand-up comedians to the stage!